Monetize your site visitors who don't purchase. If someone has visited your site, and exits before purchase, there is intent information that is valuable to others. The old adage, "One man's trash is another man's treasure," has never been truer. You may be sitting on millions in unrealized media value, locked away in your site traffic. Speak to Intent Media, Adara, Sojern and several smaller solution providers, to see if you can realize new revenue streams from your unfulfilled traffic. Think about it, they've indicated, by their browsing and click-thru activity that they are planning a trip to Vegas, but they haven't purchased the trip from you. Another company will pay to access that intent - so you may offset your acquisition spend, or even generate profits!
Start today by finding ways to make your corporate New Year's resolution to find new, profitable income a reality. Let me know the ways you are finding "money left on the table" for your organization.