Wednesday, July 24, 2013
Dramatically grow your customer database - from destination wedding/honeymoon to "babymoon"!
Here's one idea....partner with a key supplier to provide a "Honeymoon to Babymoon" vacation of a lifetime. Any couple booking a honeymoon or destination wedding with you is automatically entered to win - as long as they "like" your Facebook page, and send you at least one photo from their destination wedding/honeymoon, giving you permission to publish on your Facebook page. In addition, ask if they would like to receive email notifications of special offers from you - particularly around "red letter" days, such as birthdays and anniversaries. This is a great way to grow your opt-in newsletter database.
Partner with your supplier to provide you with 3-4 mini-trips (ask for this from your co-op budget, since you are marketing the promotion with their brand). Award each "babymoon" trip quarterly, to those who email you about the exciting news of their new family arrival! Post photos of the happy couple on their "babymoon" vacation. You can also post "before and after" photos - from honeymoon to babymoon! Young couples love to share on social media, and what better photos to share than honeymoon and babymoon photos?